I recently read an article about the premiere of a CBC drama called Heartland. This show is aimed at teenagers, especially girls. What was interested about the article was how the show is marketed. The cast of the television show connect with fans through using the internet, and the website for the show lloveHeartland.com. In addition, the show also has a blog and uses Twitter to keep fans updated.

This is really a great example of internet marketing. In addition to watching the show on television, fans have multiple ways of making a connection to the show. Once fans go to the website they are invited to “Join the community.” There are inciting offers, like information and exclusive photos and articles from the “Heartland Magazine.” You can also win prizes and connect with others via forums, podcasts and messaging, fans can also participate in surveys. Surveys will prove invaluable to marketers and assist in defining the various segments of the market. It will also allow them to have a better understanding of what this market (mainly teenage girls) want.

It is interesting to note that Heartland started out as series of novels by Lauren Brooke. The evolution of the books to television and the creation of the website will reinforce the success of Heartland, which has now become an international success as well. Check out the Heartland website and the article in the Star using the source links below.

Source: http://www.thestar.com/entertainment/article/705047--herds-of-fans-for-horses-and-a-heartthrob

Source: http://www.iloveheartland.com/