The most recent article I read was entitled, “Do you know the difference between young Canadians and Americans?” by Kristina Knight. The article discusses a recent Ipsos report, which looks at the difference between young Canadians and Americans. Advertisers understand the importance of looking at demographics and looking at the differences between cultures, behaviours and preferences. The subtle differences are enough to for advertisers to target specific campaigns towards the wants and needs of their target market.

There are some differences between Canadians and Americans. According to the article Canadians are more environmentally aware and educated than their American counterparts. They are engaged, aware and have spending power. Knowledge about this market’s likes and dislikes is money well spent for marketers.

Check out the full article using the source link below.

Source: http://www.bizreport.com/2009/10/do_you_know_the_difference_between_young_canadians_and_ameri.html